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Sara Penner

Sara Penner Title: Assistant Professor
Office: 4BC31
Building: Buhler
Email: sa.penner@uwinnipeg.ca

Sara was born and raised in Winnipeg and started working in the nonprofit sector after graduating from Recreation Studies at the University of Manitoba in 1999. She had the opportunity to work with The Arthritis Society, United Way of Winnipeg, St. Boniface Hospital Foundation, and the University of Manitoba External Relations. She went back to school to do her Masters in Resource Development and Philanthropy at St. Mary's University and then her PhD in Consumer Behavior at the Asper School of Business at the University of Manitoba. She is now an Assistant Professor at the University of Winnipeg where she teaches Non-Profit Management, Fundamentals of Marketing, Advertising, and Intro to Business.  Her research primarily focuses on non-profits and includes areas such as memorial giving and direct mail fundraising. 


Bullard, Olya and Sara Penner (2017). “A Regulatory-focused Perspective on Philanthropy: Promotion Focus Motivates Giving to Prevention-Framed Causes.” Journal of Business Research, 79, 173-180.

Bullard, O., Penner, S., & Main, K. (2019). Can implicit theory influence construal level? Journal of Consumer Psychology, 29(4), 662-670.

Penner, Sara (2019), The Wellness Institute: To Brand or Not to Brand? Ivey Publishing.