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Maryam Memar Zadeh

Maryam Memar Zadeh Title: Associate Professor
Phone: (204) 786-9348
Office: 3BC27
Building: Buhler
Email: m.memarzadeh@uwinnipeg.ca


Dr. Maryam Memar Zadeh is an Associate Professor of Operations Management at the Department of Business and Administration within the Faculty of Business and Economics at The University of Winnipeg. Dr. Memar Zadeh earned her Ph.D. in Business Administration from the Ivey Business School at Western University. She holds an M.Sc. in Production Engineering and an M.Sc. in Entrepreneurship and Innovation Management, both from the KTH Royal Institute of Technology, Stockholm, Sweden. Dr. Memar Zadeh has a diverse research interest in the area of risk management, spanning from the healthcare context to the operations-marketing interface of service risk management. Her research started with a large-scale qualitative study in managing the risk of operations employees’ failures, which she later expanded into two streams of research: Operational Integrity in Human-Centered Service Systems (HCSSs) and High-Reliability Leadership. For a summary of Dr. Memar Zadeh’s research interests please visit: https://youtu.be/Ye8vasxR9qI?si=soZz9sm1RReYjtH2


Teaching Areas:

Undergraduate Teaching: Innovation Management, Supply Chain Management, Fundamentals of Operations Management, Introduction to Business

Graduate Teaching: Strategies in Operations & Supply Chain Management, Innovation Management, Current Trends in Technology, Innovation, and Operations

Research Interests:

Service Management, Operations Risk, Operational Failures, Operational Integrity, Compliance, High-Reliability Organizations, Healthcare


Honora, A., Memar Zadeh, M., & Haggerty, N. (2023). The bittersweet of consumer–human brand relationships in the social media context. Psychology & Marketing. 2023, 1-28. DOI:  https://doi.org/10.1002/mar.21932

Memar Zadeh, M., & Haggerty, N. (2023). Intentional noncompliance: Influencing employee compliance decision in healthcare.  International Journal of Healthcare Technology and Management. 20(2), 126-143.

Memar Zadeh, M. (2022). An Introduction to High-Reliability Leadership Style in Healthcare. In Crawford J. (Eds.) Leadership - Advancing Great Leadership Practices and Good Leaders, IntechOpen; DOI: http://dx.doi.org/10.5772/intechopen.107946

Memar Zadeh, M.., & Haggerty, N. (2021). Improving long-term care services: insights from high-reliability organizations. Leadership in Health Services. v35 n2 (20220421): 174-189

Memar Zadeh, M. (2019). Facebook’s Privacy Breach: Challenges of Managing an Information-Based Supply Chain Risk. Case Research Journal. 39(2), pp. 1-19.A

Harris, R., Rowe, G., Grandy, G., Gujarathi. M., & Memar Zadeh, M. (2019). Writing and publishing secondary data cases. Case Research Journal. 39(3): 1-15.