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The University of Winnipeg

Strategic Enrolment Management

The Office of the Provost and Vice-President, Academic, leads Strategic Enrolment Management planning and monitoring. Strategic Enrolment Management (SEM) is a “concept and process designed to facilitate the achievement of an institution’s mission and the educational goals of the students it serves. It is also the recognition that an institution must move from enrolment by chance to enrolment by design – there is an inextricable fit between the purpose of an institution and the students it serves” (Bischoff, 2007).

SEM encompasses:

  • Characteristics of the institution and the world around it
  • Institutional mission and priorities
  • Optimal enrollments (number, quality, diversity)
  • Student recruitment
  • Student fees and financial aid
  • Retention
  • Institutional marketing
  • Career counseling and development
  • Academic advising
  • Curricular and program development
  • Methods of program delivery
  • Quality of campus life and facilities

UWinnipeg SEM Process

Stage 1 (May-September 2024)

The first stage in the SEM planning process was preparatory. During this stage, preliminary working groups (consisting of the Deans and Directors) worked on gathering data to inform the SEM Steering Committee’s work. Data included student demographics, yield rates, retention statistics, program enrolments, and number and type of learning spaces. Given the recent international student cap enforcement by the federal government and the International Student Recruitment and Enrolment report completed by Audit Services in March 2024, it was recommended that internationalization planning takes priority.

Stage 2 (October 2024-May 2025)

In the second stage of the SEM planning process, a Steering Committee and three Subcommittees (Recruitment, Admissions, and Enrolment; Retention; and Academic Programming and Infrastructure) were formed. The three Subcommittees were responsible for collecting additional data, including through engagement with faculty, staff, and students, to propose goals, actions, and key performance indicators to the Steering Committee in April 2025.

The research conducted during this stage included:

  • Environmental scans of current procedures, services, and programs, including comparators where relevant
  • Analysis of academic unit plans and course-level data
  • Review of internal and external search terms for the UWinnipeg website
  • Updated retention and graduation study
  • Consultations conducted with Academic Scheduling and Facilities/Planning Office

Stage 3 (May-July 2025)

In the third stage, the SEM Steering Committee will be engaging the UWinnipeg community more broadly through the following activities:

  • SEM Info Session and Engagement Sessions
  • Student Survey on academic programming and university experience, including demographics (adapted from the National Survey of Student Engagement)
  • Faculty Survey on teaching and learning needs

UWinnipeg SEM Committees

SEM Steering Committee
  • Pavlina Radia, Provost and Vice-President, Academic (Chair of Steering Committee)
  • Travis Greene, Associate Vice-President, Student Engagement (Co-Chair of Retention Subcommittee)
  • Kishi Anderson Leachman, Assistant Professor, Education, Representative for Scarborough Charter
  • Wayne Davies, Instructor III, Representative for Education 
  • Danielle Defries, Assistant Professor, Representative for Kinesiology and Applied Health
  • Kimberley Ducey, Professor, Representative for Arts (Co-Chair of Academic Programming and Research Infrastructure Subcommittee)
  • Camille Forbes, Master’s in Environment and Social Change Student, Graduate Student Representative 
  • Gracie Grift, Biology (Honours), Undergraduate Student Representative 
  • Josh Herter, User Experience and Assessment Librarian, Representative for Library 
  • Chris MacDonell, Executive Director of Institutional Analysis, Staff Representative for Deans and Directors (Co-Chair of Recruitment, Admissions, and Enrolment Subcommittee)
  • Colin Russell, Registrar (Co-Chair of Retention Subcommittee) 
  • Iian Smythe, Assistant Professor, Representative for Science
  • Narumi Taniguchi, Director, Marriage and Family Therapy Program, Representative for Graduate Programming (Co-Chair of Recruitment, Admissions, and Enrolment Subcommittee)
  • Jori Thordarson, Senior Policy Analyst, Office of the General Counsel
  • James Townsend, Associate Professor, Representative for Business and Economics (Co-Chair of Retention Subcommittee)
  • Jennifer Trotman, Director of Campus Living, Representative for the Scarborough Charter
  • Larissa Wodtke, Director of Academic Programming and EDI, Staff Representative for Deans and Directors (Co-Chair of Academic Programming and Research Infrastructure Subcommittee)
Academic Programming and Infrastructure Subcommittee

Co-Chairs: Larissa Wodtke (Director, Academic Programming and EDI), Jane Shulman (Coordinator, Academic Programming and EDI), and Dr. Kimberley Ducey (Professor, Sociology) 

Members:  

  • Dr. Olya Bryksina, Associate Profess, Business and Administration 
  • Dr. Anne-Laurence Caudano, Acting Associate Dean, Arts   
  • Dr. Laurie-Ann Hellsten, Dean, Education  
  • Resty Jimenez, Director, Centre for Academic Technology 
  • Kyle Macdonald, Executive Director, Facilities
  • Gabrielle Prefontaine, Dean, Library  
  • Dr. Tabitha Wood, Associate Dean, Science 
Recruitment, Admissions, and Enrolment Subcommittee

Co-Chairs: Dr. Chris MacDonell (Executive Director, Institutional Analysis), Dr. Narumi Taniguchi (Director, Marriage and Family Therapy Program), and Sana Amjad (Associate Registrar) 

Members:  

  • Dr. Kyle Devine, Dean, Graduate Studies   
  • Ryan Filteau, Director, Awards and Financial Aid  
  • Dr. Mike Holden, Assistant Professor, Education 
  • Inga Johnson Mychasiw, Executive Director, Student Support Services 
  • Sarah Leibl, Acting Director, English Language Program 
  • Kim Loeb, Executive Director, PACE 
  • Cheryl Parisien, Communications Manager, Marketing and Communications 
  • Stephanie Rozzi, Academic Advisor, Adult Learners and Recognition of Prior Learning 
  • Dr. Lesley Trudel, Associate Dean, Education 
Retention Subcommittee

Co-Chairs: Colin Russell (Registrar), Travis Greene (AVP, Student Engagement), and Dr. James Townsend (Associate Professor, Economics) 

Members:  

  • Sana Amjad, Associate Registrar  
  • Caroline Crawford, Director of Budgets  
  • Dr. Danielle Defries, Assistant Professor and Chair, Kinesiology and Applied Health 
  • Sarah DeLaronde Atkinson, Coordinator, Indigenous Student Services Centre 
  • Ryan Filteau, Director, Awards and Financial Aid 
  • Mary Ann Gow, Data Management Lead 
  • Cara Isaak, Director, Athletics  
  • Emma Hill Kepron, Associate Dean, Library 
  • Inga Johnson Mychasiw, Executive Director, Student Support Services 
  • Scott Spearman, Manager, Student Financial Services 
  • Dr. Jori Thordarson, Senior Policy Analyst, Office of the General Counsel 
  • Jennifer Trotman, Director, Campus Living