Professional Studies
Public Relations Diploma Program
Public Relations is one of the fastest growing professions in the world. Today’s public relations professional plays an important role in helping organizations reach their overall goals and objectives.
The Public Relations Diploma Program (PRDP) will provide students with the high level of knowledge and the increased skills needed to succeed in this dynamic and expanding profession. Graduates of the PRDP may be eligible for up to 21 degree credit hours from The University of Winnipeg.
For current course scheduling, textbook information and more please visit www.dce.UWinnipegcourses.ca
THIS PROGRAM IS FOR INDIVIDUALS INTERESTED IN:
- Enhancing their career in public relations by furthering their existing knowledge and skills
- Exploring a change in employment focus or career transition
- Gaining a formal credential in the field to complement their work experience
- Managing the public relations function in their organization
- Moving into a public relations position
UPON COMPLETION OF THIS PROGRAM YOU SHOULD BE ABLE TO:
- Demonstrate skills in a broad range of topics that comprise public relations practice, including oral and written communication, media relations, issues management, crisis communication and communication planning
- Employ strategic methods to manage public relations and communications planning and programs
- Understand the history, theory, and ethics of the public relations profession
Public Relations Diploma Program Requirements
The Program consists of three components: Core Courses, Elective Course, and Professional Edge Seminars. Students may take courses in any order as long as they have the required prerequisite. Applicants to the program have up to five years to complete the 398 hours of study. Students may condense their program by taking more than one course at a time or participating in a Full-Time Program.
To Graduate, You Must:
1. Complete all of the required Core Courses (255 hours)
- Learning Techniques (3 hours)
- Case Studies and Issues in Public Relations (36 hours)
- Effective Oral Communication (36 hours)
- Effective Written Communication (36 hours)
- Media Relations for Public Relations: Understanding Media (36 hours)
- Public Relations Fundamentals I (36 hours)
- Public Relations Fundamentals II (36 hours)
- Writing for Public Relations l (36 hours)
2. Choose three courses from the following list (108 hours)
- Advertising Fundamentals (36 hours)
- Marketing Fundamentals (36 hours)
- Project Management 1: Fundamentals (36 hours)
- Understanding the Design Process(36 hours)
- Web Marketing Communications (36 hours)
- Writing for Public Relations II (36 hours)
3. Complete five Professional Edge Seminars (35 hours)
Complete five, one-day seminars (7 hours) or a combination of one and two-day seminars (14 hours) for a total of 35 hours. Selected courses from Information Technology may be substituted for Professional Edge Seminars upon approval of the Program Director.
Articulation for Credit
Graduates of the part-time Public Relations Diploma Program, pursuing a degree at the University of Winnipeg, may be eligible for up to a maximum of 21 hours of credit based on their selection of elective courses as per the following course equivalents:
Articulated as equivalent credit:
- Fundamentals of Marketing (BUS-2210/3)
- Advertising (BUS-3230/3)
Articulated as unallocated credit:
- 9 hours of credit to RHET-2000
- 3 hours of credit to POL-2000
- 3 hours of credit to BUS-1000
- 3 hours of credit to BUS-2000
To apply for this program or for more information please contact Kelsey Davis at 204.982.1143 or Cori Reimer at 204.982.1144.