Professional Studies
Marketing Management Diploma Program
Although the field of marketing itself is not new, the challenges faced by the industry are significant: globalization, technology, more services versus products, a growing non-profit sector and the pace of change are impacting the field. Marketers today need a much wider variety of skills than those needed in the past. All organizations require marketing activities to take place and marketing related positions become more complex as the organization grows.
The Marketing Management Diploma Program (MMDP) will provide students with the specialized level of knowledge and increased skills required for this fast-paced and constantly changing profession.
For current course scheduling, textbook information and more please visit www.dce.UWinnipegcourses.ca
THIS PROGRAM IS FOR INDIVIDUALS INTERESTED IN:
- Enhancing their existing work experience with marketing specific skills and knowledge
- Exploring a change in employment focus or career transition
- Gaining a formal credential in marketing to complement their existing work experience
- Managing the marketing area in their organization
- Moving into a marketing position
- Pursuing a program of professional development leading to a formal diploma
UPON COMPLETION OF THIS PROGRAM YOU SHOULD BE ABLE TO:
- Communicate marketing concepts, plans, and directions to others both inside and outside of the organization
- Demonstrate your knowledge by solving marketing related problems
- Develop marketing strategy and plans
- Explain the importance of marketing activities to the organization’s bottom line
- Utilize your marketing knowledge/skills to make marketing related decisions
Marketing Management Diploma Requirements
The Program consists of three components: Core Courses, Elective Courses, and Professional Edge Seminars. Students may take courses in any order as long as they have completed the required prerequisite. Applicants to the program have up to five years to complete the 416 hours of study.
Starting Fall 2013 - Please be advised that some courses will only be available during the daytime (9:00am - 4:30pm). See "Additional Comments" below for a complete list of courses only offered during the daytime.
To Graduate You Must:
1. Complete all the required Core courses (237 hours)
- Learning Techniques (3 hours)
- Business Fundamentals (36 hours)
- Effective Oral Communication (36 hours)
- Effective Written Communication (36 hours)
- Financial Management for Non-Financial Managers (36 hours)
- Marketing Fundamentals (36 hours)
- Marketing Math (18 hours)
- Strategic Marketing & Planning (36 hours)
2. Complete two of the following Elective courses (72 hours)
- Customer Relationship Management (36 hours)
- Marketing Research (36 hours)
- Web Marketing Communications (36 hours)
AND
Complete two of the following courses (72 hours)
- Advertising Fundamentals (36 hours)
- Project Management l: Fundamentals (36 hours)
- Understanding the Design Process (36 hours)
3. Complete Five Professional Edge Seminars (35 hours)
Complete five, one day seminars (7 hours) or a combination of one- and two day seminars (14 hours) for a total of 35 hours.
Note: The University Writing and Research seminar is a required Professional Edge seminar for all certificate and diploma students who do not hold an undergraduate degree.
Articulation for Credit
Graduates of the Marketing Management Diploma Program may be eligible for equivalent course credits towards and undergraduate degree at The University of Winnipeg.
ADDITIONAL COMMENTS
Required Courses
- DPS 15357 - Strategic Marketing & Planning
Elective Courses
- DPS 15345 - Advertising Fundamentals
- DPS 16330 - Customer Relationship Management
- DPS 15349 - Marketing Research
- DPS 16331 - Web Marketing Management
To apply for this program or for more information please contact Mekala Wickramasinghe at 204.982.1143 or Karen Warkentin at 204.982.1144.