Professional Studies
Public Relations & Marketing Management Diploma Program (full-time)
This program will prepare you to work as a public relations practitioner in a corporate or not-for-profit environment. The courses will provide you with a broad foundation of PR and marketing-specific knowledge and skills with an emphasis on best practice, and current and emerging issues.
Next Start date: September 2012
For detailed information on course content go to Areas of Study.
THIS PROGRAM WILL PREPARE YOU TO:
- Identify, analyze and influence organizational objectives, communications strategies and key interest groups
- Guide management on key business and policy decisions
- Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
- Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
- Design and implement a media relations strategy expanding your visibility in the community
- Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
- Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
- Plan and direct the crisis and change management process
- Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
- Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
- Exercise sound financial decision-making and budgeting skills
Academic Credentials
Upon successful completion of the full-time Public Relations & Marketing Management Diploma Program, you will be eligible for the following academic credentials: a Public Relations Diploma, a Marketing Management Diploma and a Management Certificate.
Articulation for Credit
Graduates of the full-time Public Relations & Marketing Management Diploma Program may be eligible for up to a maximum of 30 hours of credit for the following course equivalents when pursuing a degree at the University of Winnipeg:
Articulated as equivalent credit:
- Introduction to Business l (BUS-1201/3)
- Fundamentals of Organizational Behaviour (BUS-2103/3)
- Fundamentals of Marketing (BUS-2210/3)
- Advertising (BUS-3230/3)
Articulated as unallocated credit:
- 9 hours of credit to RHET-2000
- 3 hours of credit to POL-2000
- 3 hours of credit to BUS-1000
- 3 hours of credit to BUS-2000
Program Fees
Full-time programs fees include the admission fee, tuition fees, Adobe Creative Suite CS5 software, and membership in the International Association of Business Communicators and the Canadian Public Relations Society and the Canadian Marketing Association - Manitoba Chapter.
Internship
All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.
Training Assistance and Funding
Please go to Educational Funding Assistance for further information on the eligibility criteria for full-time program.
For information on the Public Relations profession please visit Manitoba Job Futures
To apply for this program or for more information please contact Colleen Little (Coordinator) at 204.982.1165, or Mekala Wickramasinghe at 204.982.1143 or Karen Warkentin at 204.982.1144.