Professional Studies

Strategic Planning

15201 (7 hours)

Objectives
  • To provide basic understanding for developing and maintaining a strategic fit between an organization's goals and resources and its changing marketing opportunities
Outcomes
  • Understanding of the necessity of and steps involved in strategic planning
  • Knowledge about development and control of action planning
  • Ability to conduct gap analysis: the difference between current performance and desired future performance
  • Ability to identify critical strategic issues