Professional Studies
Web Marketing Communications
16331 (36 hours)
Elective Course: Public Relations Diploma, Marketing Management Diploma
Pre-requisite: Marketing Fundamentals
- To introduce the role of the Web in marketing and how to integrate Internet technology into existing business models
- Understanding of various Internet marketing tools and how to integrate Web marketing with traditional marketing and public relations approaches
- Familiarity with electronic marketing activities that can result in competitive advantage for a business
- Understanding of Internet marketing trends and their effect in the role of marketing management
- Ability to coordinate Web communications with a comprehensive marketing plan