Professional Studies

Writing for Public Relations II

16150 (36 hours)
Same textbook as Writing for Public Relations
Daytime offering only

Elective course: Public Relations Diploma
Prerequisite:  Writing for Public Relations l


Objective

  • To increase the effectiveness of public relations writing skills
Outcomes
  • Ability to write communication materials, including brochures, newsletters, direct mail, Web copy, speeches, annual reports and public relations campaigns for private, public and not-for-profit organizations
  • Ability to plan and evaluate public relations events