Professional Studies
Writing for Public Relations l
16095 (36 hours)
Textbook required
Core Course: Public Relations Diploma
Prerequisites: Effective Written Communication
Objective
- To introduce the principles of clear, concise and organized writing using print and broadcast formats
- Understanding of the purpose of business communications in private, public and not-for-profit organizations
- Ability to plan media events and write media releases
- Ability to plan and write advertising/promotional campaigns