Professional Studies
Writing for Public Relations l
16095 (36 hours)
Textbook required
Core Course: Public Relations Diploma
Prerequisites: Effective Written Communication, Public Relations Fundamentals I
Who Should Take This Course?
This course is for beginner and intermediate level writers who want to increase the effectiveness of their business writing skills.
This course introduces the principles of clear, concise, and well-organized writing using print and broadcast formats. You will balance the theory of receiver-centered messaging with in-class exercises designed to provoke insights into the way business communications operates. Students will complete weekly written assignments that will form the basis of a Public Relations press kit.
Upon Completion Of This Course, You Will Be Able To:
- Plan media events and write media releases
- Understand the purpose of business communications in private, public, and not-for-profit organizations
- Plan and write advertising/promotional campaigns