Professional Studies

Media Relations for Public Relations

16086 (36 hours)
Textbook may be required

Core Course: Public Relations Diploma
Prerequisite: Public Relations Fundamentals I

Objective
  • To provide understanding of the complex interactions between news makers and news reporters
Outcomes
  • Insight into how journalists think and what their expectations and constraints are
  • Understanding of the role of media and alternatives to it
  • Understanding of the relationship between media and PR professionals
  • Ability to establish and maintain a positive relationship with the media