Professional Studies
Public Relations Fundamentals I
16084 (36 hours)
Textbook required
Core course: Public Relations Diploma
Elective course: Management Certificate
Objective
- To provide the basic concepts and principles of PR, including the professional, ethical and legal responsibilities of practitioners
- To provide an historical and theoretical foundation for effective public relations practice and explore the practitioner's professional, ethical and legal responsibilities
- Definition of basic PR concepts and a study of the businesses, people, technologies or events that influenced the PR industry
- Exploration of the components of an effective public relations strategy template
- Ability to identify key interest groups and their concerns, develop persuasive communications strategies to reach these audiences, and employ measurable evaluation tools to determine results