Professional Studies

Marketing Fundamentals

15350 (36 hours)
Textbook required

Core Course: Marketing Management Diploma

Elective Course: Public Relations Diploma, Management Certificate

Objective
  • To introduce fundamental marketing concepts and practices, provide a framework for analyzing marketing problems and cases, and present a balanced perspective of marketing theory and practice
Outcomes
  • Ability to apply marketing concepts to business problems
  • Ability to use a case analysis framework for report writing
  • Familiarity with correct marketing terminology