Professional Studies
Advertising Fundamentals
15345 (36 hours)
Textbook Required
Elective Course: Public Relations Diploma, Marketing Management Diploma
Objective
- To gain knowledge of key advertising concepts including understanding the market, positioning and measuring the effectiveness of advertising
Outcomes
- Ability to distinguish between effective and ineffective advertising
- Understanding the use of different media and how each affects the advertising message
- Ability to research, plan and execute an advertising campaign
- Experience with creative copy writing and the production process, media planning, buying and budgets, the client/agency relationship and an understanding of ethics